How will you post to the platform, based around the new Instagram feed algorithm?
Being another boutique frequently posting their content to promote brand awareness has worked in the past, however, this strategy won’t result in higher engagement once the algorithm is in play.
A new way for fashion houses & boutiques to engage audiences will be to step away from self absorbed posts of Lookbooks and images and engage on a deeper level.
Interacting with followers and in the community should serve you well by promoting user generated content and posts that tagged you or mentioned it in a hashtag.
Time to get posting what matters to you and your Instagram audience!