Retail Tip #5: Create a Fashion Board for Your Store

TTip05-Createaphotoboard-resizedTip05fashion-boardake photos of your customers and put them on a pin board. Then place the board in a prominent position so when customers come in they can easily see it. This not only builds the reputation of your business but gives new customers reassurance that you stock must be great, after all look at all the happy customers on your board!

A cheap cork board is perfect so when you’re starting, flick through
the latest magazines and cut out pictures of stock that’s similar to yours (exact is even better), or celebrities wearing stock that is similar shape or style to yours.

You can also include the next seasons colour trends and and what’s coming soon. The photo on the left is an example of what your fashion board can look like but just imagine it with your stock and your customers on it instead!

Your fashion board will make a awesome talking point and provides a great opportunity to engage with your customers and show that you are up to date with changing trends plus we all love to buy clothes and shoes “like” celebrities are wearing!

Another idea for those that stock items that are Eco-friendly or help a charity.  Share the story behind the products that you have selected to sell and we guarantee you will sell more :).

What’s Hot & What’s Not For 2014 Fashion Industry

by Phoebes Garland, Features Writer for EXPOSED Online

We all want to know what’s  hot and what’s not and who better than Phoebe Garland from fashion agency Garland and Garland. Here is an extract from her article on Exposed Online.

What’s Popular?

fromphoebegarlandarticle1. Educating Your Customer: Educating your customer on the difference of quality between a $15.00 t-shirt at Kmart or Target and a $129.00 top or more, and how and where it’s made and the difference in quality. This will require asking your supplier more information about the materials and how the actual shoe/dress is made and how to take care of the garment*.

2. Textured Fabrics and Natural Luxe Fabrics: Think quality Merino wool knitwear and leather, soft angoras with viscose blends to keep it affordable. Silk in summer, Merino in winter and breathable fabrics. Nice!

3. Ageless DressingFashion, which would appeal to a 30 year old, but also a 60 year old. Think shift dresses, tunics, and kaftans for example. It’s about simple elegant shapes that can be lifted and boosted with great texture, prints and colour.

4. Knitwear: Good fashion knitwear for winter, we can’t get enough of it. Fashion knitwear is something we can’t get enough of and in short supply and I do mean fashion. Sadly too many operators are hearing the word knitwear without putting the word fashion in front of it.

cubamint5. Colour & Prints: Colour is still big perhaps everywhere in Australia, except in Melbourne, which I am sure black has almost been declared a state colour down there in terms of sales.  Colour is here to stay from winter right through to summer and is huge overseas. Think strong solid colour and prints. Expect to see fluoro’s in summer, bright blues, bright yellows and greens it was big in New York for spring and can’t wait to see it in stores too.

Click here to read the full article

*Look out for our Shoe Butcher segment where we cut up our shoes to reveals what’s inside.

Style File – How To Wear Munroe

Need some style inspiration to share with your customers?
Whenever we think of buying a new pair of shoes or a dress, we always ask ourselves what am I going to wear with it!! This of course is a logical question whether your customers are fully fledged fashionista’s or cool soccer mums.

To answer this question, we’ll be creating style-boards to show you how to
wear our latest shoes by mixing and matching them with the latest clothing and accessories from our customers online stores. So, if you have an online store and would like us to create a style-board incorporating your stock with our shoes then please let us know and we’ll feature it on our blog and in our social media.

The jackets and jeans on this story-board are from various online stores. If you would like to know which ones just email us & we’ll be happy to direct you to the right website.